Walmart Says It's Not Using Personal Info To Set Prices As It Expands Digital Shelf Labels
An anonymous reader quotes a report from the Associated Press: Walmart is aiming to assuage customers' fears about its new pricing technology as it rolls out digital price labels at its stores. In a statement posted on the company's website, Walmart's CEO John Furner vowed that the Bentonville, Arkansas-based retailer isn't using personal information like income, shopping history or a customer's…
According to a report from the Associated Press, Walmart is addressing customer concerns over its new digital pricing technology as it expands the use of digital shelf labels in its stores. In a statement posted on the company's website, Walmart CEO John Furner assured customers that personal information, such as income, shopping history, or a customer's willingness to pay, is not used to set prices and will not be used in the future.
Furner emphasized that Walmart does not set different prices based on the customer's identity or the time of day, stating that factors like the heat of a summer afternoon or a sudden surge in demand for an item should never justify charging a higher price. This pledge comes as some shoppers, consumer advocates, and lawmakers express skepticism about the rollout of digital price labels by Walmart and other retailers.
Currently, Walmart has already implemented digital shelves in 2,300 U.S. locations, with plans to roll out the technology chain-wide within the next year.
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