Samsung Takes Appliance Subscriptions Into B2B

Samsung Electronics, marking the second anniversary of its home appliance subscription service, is expanding its subscription model into the business-to-business (B2B) market. The company is reorganizing its existing ‘AI Subscription Club’ into ‘Samsung AI Subscription’ and introducing a new ‘B2B Samsung AI Subscription’ for corporate customers. This shift aims to lower the upfront costs for businesses and distribute expenses over long-term operating costs.

The target sectors for the B2B service include public rental housing, lodging establishments, medical and financial facilities. Corporate customers will receive up to six years of free after-sales service and industry-specific management. For instance, hospitals will have access to a 48-hour emergency dispatch service, while financial institutions can utilize a dedicated engineer assigned to each client.

Samsung Electronics has also tailored subscription services for individual consumers, categorizing them by life stages. The ‘Newlywed Pass’ assists those frequently moving, offering a pre-move safety inspection and cleaning services. The ‘Easy Care Pass’ provides a care-call service for senior users, guiding them through product usage.

Executive Vice President Lim Seong-taek of Samsung Electronics Korea Business Division explained that the focus is on long-term customer relationships and business stability. The value of products is shifting from hardware performance to providing overall convenience, such as consultation, installation, and after-sales service. Samsung Electronics’ home appliance subscription revenue is now on track to reach 1 trillion won, or approximately $737.08 million, annually.

One in three major home appliance purchasing customers is now opting for a subscription, reflecting the service's high market recognition.