Popular for 8 years, the No.1 compact camera in Japan features a 40x zoom – with second-hand prices often higher than its retail price
Japan has no new No.1 compact camera as this model dominates the sales chart again, and it's a cult favorite since it was released in 2018
Canon's long-standing hit, the PowerShot SX740 HS, has maintained its top spot as Japan's most popular compact camera for a decade. Despite updates in 2024, sales remain strong, with second-hand prices often exceeding its original $549.99 or £549.99 retail price. Despite being a small, straightforward camera, it has become a favorite among photographers seeking a powerful zoom lens in a pocket-sized package.
The current market for compact cameras is dominated by two categories - affordable, basic models like the Kodak Pixpro C1, priced at $99.99 or £94, and premium compacts such as the Fujifilm X100VI and Leica Q3 43, featuring larger sensors and higher prices.
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