OPay dominates Nigerian smartphones as fintech apps outpace banks
Fintech applications are gaining a stronger presence on Nigerian smartphones than individual traditional bank apps, with OPay leading the way, according to a new study by KPMG and Orange Group Nigeria. The post OPay dominates Nigerian smartphones as fintech apps outpace banks appeared first on Nairametrics .
A recent KPMG and Orange Group Nigeria study reveals that fintech applications are now outpacing traditional bank apps on Nigerian smartphones, with OPay leading the charge. The research surveyed smartphones across 12 major cities in Nigeria, mapping the digital financial landscape. OPay's software was found on 69% of the surveyed devices, making it the most prevalent financial app.
While fintech platforms have made significant strides, traditional banks still maintain a strong presence. Access Bank led traditional banks at 16%, followed by UBA and GTBank at 11% each. FirstBank and Zenith Bank rounded out the top traditional banks with 10% and 9%, respectively. The study underscores the evolving role of smartphones in accessing financial services, as Nigerian consumers increasingly turn to digital payment methods for everyday transactions.
This trend is further fueled by sustained investment in digital platforms by both financial institutions and fintech firms.
Written by urgent.news from Nairametrics's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
