October Prime Day Apple deals guide: Buy now or wait?

Apple's upcoming Prime Day sale is fast approaching, and with it comes the opportunity to snag some great deals on Apple products. This 48-hour event, which kicks off Amazon's Black Friday/holiday shopping season, is the perfect time to find discounts on popular Apple devices. While the sale won't begin for a few more weeks, Amazon has already started rolling out early October Prime Day deals on select gadgets, including AirPods, Apple Watches, iPads, and MacBooks.

The question on many consumers' minds is whether to take advantage of these early deals or wait until Prime Day officially starts. The answer depends on the specific product you're interested in. While most of Apple's current deals are expected to get better during Prime Day, a few deals are worth grabbing immediately before they disappear.

In this guide, I'll highlight six Apple deals that I'd recommend adding to your cart ASAP, as well as others that I'm hoping to see during Prime Day. I've based these predictions on Apple's pricing history and Amazon's deal patterns, and I'll be keeping an eye on other retailers like Walmart and Best Buy to see if they can match or outdo Amazon's offers. (This guide will be updated as we get closer to the sale.)

One deal I'd shop before Prime Day opens is the Apple AirPods 4 on Amazon, now priced at $99 (normally $129). This is a great deal, as the AirPods 4 are getting harder to find in stock since the launch of the AirPods 5. Walmart is currently offering new pairs for $99, matching their lowest price of the year. If ANC (Active Noise Cancellation) is a priority, Best Buy has the ANC version available for $129.99.

While the standard AirPods 4 lack ANC and don't offer Live Translation, they're still a great option for budget shoppers who want reliable wireless earbuds without paying full price.