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Private health insurance firm Octaplus Health has introduced an AI-powered virtual character, Xaida, to enhance its technology integration and customer interaction. The 17-year-old digital persona will be utilized in the company's digital communications, aiming to make health insurance more approachable and comprehensible, especially for younger and tech-savvy individuals.

The unveiling of Xaida took place in Accra last week during a brief ceremony with the theme 'Innovation and the Future of Healthcare.' Attendees included Octaplus Health officials, insurance brokers, HR managers from enrolled companies, and other stakeholders.

CEO of Octaplus Health, Dr Dan Vincent Armooh, emphasized that the incorporation of AI has already streamlined several processes, and Xaida is a natural progression in the company's strategy to leverage technology for improved customer engagement. Dr Armooh explained that Xaida will primarily be employed in Octaplus Health's communication and digital content generation, as the company expands its technological utilization in providing health insurance services.

The company's technology adoption, according to Dr Armooh, is aimed at making healthcare and health insurance experiences more convenient, transparent, and accessible, rather than complicating them.

Xaida will function as a digital interface for interacting with policyholders and engaging younger audiences, complementing the existing digital platforms and technology-driven processes that support member, corporate client, and healthcare provider interactions. The Acting Board Chairman of Octaplus Health stressed the company's vision of delivering speed, transparency, and superior customer experiences.

National President of the Chartered Institute of Marketing, Ghana (CIMG), Mr Michael Abbiw, praised Xaida as a groundbreaking innovation and expressed anticipation for its future development.