Nissan to launch hybrid Rogue in US in November, Americas chairman says

Nissan plans to introduce the Rogue e-Power hybrid to the United States in November, according to Christian Meunier, Nissan Americas Chairman. The company aims for hybrid vehicles to make up a significant portion of C-segment mid-sized car sales in the US market within a short period. Nissan has already sold over 2 million e-Power vehicles worldwide, but this technology is new to the US market.

In addition to the Rogue e-Power, Nissan intends to bring the more compact Kicks e-Power hybrid to the US and Canada at the earliest opportunity. The automaker is also exploring the possibility of incorporating hybrid powertrains into larger SUV models and pickup trucks in the future.

Meunier revealed that Nissan aims to localize 80% of its production in the US by the end of 2030, up from the current 65% and 40% before US tariffs were imposed in early 2025. Production of the Rogue e-Power in the US could commence as early as 2028.

The Nissan chairman also stated that he does not anticipate the US market welcoming Chinese automakers in the next five years. Most automakers are strongly against such a move due to concerns about low-priced competition from Chinese manufacturers. To prepare for potential Chinese competitors, Nissan is focusing on shortening vehicle development cycles and reducing costs. The company plans to launch the China-made Frontier Pro plug-in hybrid pickup in Mexico and select Latin American markets.