Nissan to launch hybrid Rogue in US in November, Americas chairman says

Nissan plans to introduce the Rogue e-Power hybrid to the US market in November, according to the company's Americas Chairman, Christian Meunier. This move is part of Nissan's strategy to make hybrid vehicles a significant portion of its C-segment mid-sized car sales, with a target range of 30% to 40%. The Japanese automaker has already sold over 2 million e-Power vehicles worldwide, but this is the first time the technology has been offered in the US.

Meunier also announced that Nissan plans to bring the Kicks e-Power hybrid to the US and Canada soon, and eventually offer hybrid powertrains in larger SUV models and pickup trucks. Nissan aims to increase its local production in the US to 80% by the end of 2030, up from around 65% currently and 40% before US tariffs were imposed in early 2025.

The company is targeting 2028 for the launch of the Rogue e-Power in the US. Meunier also commented on the potential entry of Chinese automakers into the US market over the next five years, stating that he does not expect this to happen due to concerns over low-priced competition from Chinese manufacturers. However, Nissan is preparing for their eventual arrival by streamlining vehicle development cycles and reducing costs.

Additionally, Nissan plans to launch the China-made Frontier Pro plug-in hybrid pickup in Mexico and some Latin American markets.