NFL London games set to contribute £90m to capital
Fans attending the upcoming NFL London games are set to contribute more than £90m to the capital’s coffers, according to a new study. The NFL London Games return to the capital this weekend at Tottenham Hotspur Stadium with the UK set to stage its 40th, 41st and 42nd matches since hosting a first in 2007. [...]
Research by American Express has revealed that fans attending the upcoming NFL London games are expected to contribute over £90 million to the capital's economy. This marks the 40th, 41st and 42nd matches hosted by the UK since the inaugural game in 2007. Despite a slight dip in ticket demand this year, fans continue to flock to London, with over 90% of attendees expected to travel from outside the city.
The NFL games, kicking off with the Indianapolis Colts versus the Washington Commanders, will be hosted at Tottenham Hotspur Stadium and Wembley Stadium. Over two thirds of the 2,000 respondents to the survey indicated they planned to stay in London for at least two to three nights, which could be affected by future government plans to introduce a tourist tax.
American Express, the Official Payments Partner of the NFL, stated that fans are maximizing the experience beyond just the game, including dining, hotel stays, shopping and more. The three London games are part of an expanding international schedule for the sport, with matches also taking place in Australia, Brazil, Spain, Germany, France and Mexico.
Written by urgent.news from City AM's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
