Mitsubishi charges ahead with plans to export hybrid
It is no secret that Mitsubishi Motors Philippines Corp. plans to manufacture a hybrid electric vehicle (HEV) and position the country as an export hub for hybrid vehicles.
MANILA, Philippines — Mitsubishi Motors Philippines Corp. (MMPC) is set to manufacture hybrid electric vehicles (HEV) and position the country as an export hub for them, with 2030 as the anticipated launchpad for exporting locally assembled hybrids. While the specific HEV model remains undisclosed, MMPC chairman Noriaki Hirakata hinted that it could be an ideal vehicle for Filipino families, possibly the popular Xpander multi-purpose vehicle (MPV).
MMPC chairman's comments raised speculation among stakeholders, though Hirakata neither confirmed nor denied this. The HEV to be produced in the Philippines should align with local market demands. Last year, the Xpander emerged as the best-selling vehicle in the country, with 28,081 units sold, and maintained its top spot as the best-selling MPV for the third consecutive year.
MMPC has announced an investment of P7 billion for HEV production. Hirakata emphasized that exporting poses unique challenges due to varying consumer behaviors and preferences in overseas markets. Though some conservative managers may opt to begin exports by 2035, Hirakata aims for a faster timeline. Presently, MMPC produces the Mirage, Mirage G4, and L300.
Written by urgent.news from Philippine Star Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
