Korea's social media brews up new coffee obsession
In a nation that boasts one of the world's highest per-capita coffee consumption rates and a cafe density that rivals even the most saturated global metropolitan hubs, standing out in Korea's bustling beverage market is no small feat. Recently, social media posts expressing cravings for unique, milk-forward coffee drinks have sparked a viral trend for "kkosup latte"— a beverage category defined…
In a country where coffee consumption per capita is among the highest globally and coffee shops are abundant, differentiating in Korea's crowded beverage market poses a significant challenge. Recently, social media buzz surrounding cravings for distinctive milk-forward coffee drinks has ignited a viral trend for kkosup latte. This category is characterized by a robust, almost nutty flavor.
Netizens are actively testing, comparing, and even devising recipes to enhance the milk's richness and make it the centerpiece of the drink. Initially, this was a collective online quest for a specific experience. However, it has blossomed into a widespread fascination with milk-based coffee beverages that exhibit a rich, satisfying depth with nutty or savory nuances, inspired by the Korean term gosuhada - used to describe foods with the luscious quality of nuts, seeds, or beans.
High-profile celebrities like Davichi's Kang Min-kyung have significantly boosted the visibility of this trend.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- Korea's social media brews up new coffee obsession koreatimes.co.kr
