Korea's social media brews up new coffee obsession
In a nation that boasts one of the world's highest per-capita coffee consumption rates and a cafe density that rivals even the most saturated global metropolitan hubs, standing out in Korea's bustling beverage market is no small feat. Recently, social media posts expressing cravings for unique, milk-forward coffee drinks have sparked a viral trend for "kkosup latte"— a beverage category defined…
Korea's coffee culture is known for its high consumption levels and dense cafe market. However, standing out among the competition is a challenge. Recently, a viral trend known as kkosup latte has emerged, fueled by social media posts expressing cravings for unique, milk-forward coffee drinks. This beverage is characterized by its intensely rich, nutty flavor.
Netizens are actively comparing different latte offerings from major cafe chains and sharing custom recipes to enhance the milk's richness and make it the star of the drink. The trend originated from an online search for a specific coffee experience, but it has since evolved into a broader obsession with milk-based coffee drinks.
These drinks aim to evoke a deep, satisfying richness with nutty or savory undertones, using the Korean term gosuhada to describe the unctuous quality they lend to dishes. Celebrities like Davichi's Kang Min-kyung have helped bring attention to this emerging trend.
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- Korea's social media brews up new coffee obsession koreatimes.co.kr
