Ghana urged to harness AI to transform tourism
The Ghana Tourism Federation (GHATOF) has called for greater adoption of digitalisation and artificial intelligence (AI) to reshape the country’s tourism industry and make it more competitive.
The Ghana Tourism Federation (GHATOF) has urged the adoption of digitalisation and artificial intelligence (AI) to transform the country's tourism industry, marking World Tourism Day 2026 on September 27. President of GHATOF Seth Ocran emphasized that digitalization and AI are fast becoming essential tools for destination marketing, understanding visitor behavior, improving service delivery, and creating new tourism experiences.
Ocran stressed that Ghana cannot afford to remain passive as technology reshapes the global tourism sector, urging active participation.
He commended the resilience of tourism and hospitality businesses and workers, acknowledging their roles in shaping visitors' experiences. Ocran also called for stronger collaboration among stakeholders, warning that technology alone cannot bring about the desired transformation. He challenged industry players to ask, "What can we do together that none of us can achieve alone?"
The Ghana Tourism Authority (GTA) was urged to deepen its engagement with private-sector tourism trade associations, emphasizing the need for continuous dialogue, consultation, and partnership with businesses on the ground.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
