Euractiv relaunches as ‘Rapporteur’ in Brussels
The newsroom, founded in 1999, has rebooted in recent years as a competitor to Politico Europe.
Brussels-based news organization Euractiv is set to relaunch on Tuesday, according to its CEO René Moerland. The rebranding comes as the competition for comprehensive coverage of EU politics intensifies. Founded in 1999, Euractiv has recently shifted its focus to rival Politico Europe, which made headlines in 2015 with its Axel Springer partnership.
Moerland emphasized that the rebranding reflects the organization's dedication to journalism and its advantage as a European firm with a widespread presence across the continent. He noted that their new brand "is a bet on deep human reporting" and that they aim to provide "a heavyweight outlet fit for the modern age" that is "Proudly European, fiercely independent, and serious in tone and approach."
Since Mediahuis, the Antwerp-based parent company, acquired Euractiv in 2023, they have expanded the staff to 50 journalists and poached writers from competitors. This change in name, previously known as the Yellow Submarine due to its bold color scheme and tendency to operate under the radar, signifies a new era for the news outlet.
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