Epiklogue unveils India’s new commerce model: Try and Buy
Backed by India’s finest brands, Epik pioneers ‘experience commerce’, blending AI with human expertise to create a shopping model the world has never seen before. For years, the big ideas in commerce have come from the US or China. Epik, the Try and Buy Everything Store, hosted Epiklogue,an ev
Epiklogue, an event hosted by Epik, a Bangalore-based experience commerce marketplace, took place on September 18 to discuss the future of modern Indian consumers in the mass premium segment. Epik has introduced a new commerce model called "Try and Buy Everything Store," which offers customers the choice between "Try at Home" and "Try on Video."
In both options, an expert demonstrates the product, explains its features, compares options, and helps the customer make an informed decision before purchasing. This unique approach has resulted in high conviction purchases, with returns between zero and low single digits.
Epik's success is attributed to the human factor in the loop, with experts guiding customers through their unique use case, backed by Epik's proprietary AI engine. This engine manages the serviceability and fulfillment layer, ensuring the right number of demo units are available at the right time and matching customers with the closest demo partner. Several multinational companies have already partnered with Epik for exclusive product launches, and they are offering special promotions for the festive season.
Epik's position is between the two largest shopping models in India: e-commerce and modern trade. E-commerce offers endless options but often has a salty post-sales experience, while modern trade is limited in options but great for window shopping. Epik offers a river-like experience, combining AI-personalized product cataloguing with a warm and homely atmosphere.
The event concluded with a lively 45-minute stand-up set by Anmol Garg, who humorously addressed the challenges of buying premium products in Bangalore. The atmosphere remained energetic as partners continued to exchange ideas throughout the night. This event marks a significant step for India in the world of commerce, as it showcases the country's potential for innovative models in fintech, deeptech, and spacetech.
Epik's approach demonstrates that premium technology can be best understood when experienced in one's own home, providing consumers with greater confidence in their purchases.
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