Disney wants staffers to use AI for their annual reviews and goal setting — and there could be drawbacks
Disney's AI push has extended to annual reviews, as the company encouraged employees to use chatbots to help craft their self-assessments.
Disney is exploring the use of artificial intelligence tools for annual performance reviews and goal setting, according to an internal document viewed by Business Insider. Employees were encouraged to use AI assistance, such as chatbots, to generate their goals and ways they could improve in the upcoming year. This initiative is part of Disney's broader push to integrate AI tools across its operations, following a similar approach taken by other tech giants like Meta and Amazon.
However, experts warn that relying heavily on AI for self-assessments may lead to generic, overused responses that could make it difficult for managers to distinguish true excellence from merely generic praise. While AI can expedite the review process and help summarize achievements, it is crucial that human accountability remains intact to ensure authentic evaluation of employee performance.
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