AÏZA parent Amaani raises $5 million Series A for GCC expansion
UAE-based consumer company Amaani, behind Middle Eastern beauty brand AÏZA, has raised $5 million in Series A funding round led by BECO Capital, with participation from Homegrown Ventures and Peak XV’s Surge, bringing its total funding to $8 million. Founded in 2023 by Shubham Poddar, Amaani builds consumer brands from the Middle East, launching its first skincare and haircare brand,…
Dubai-based consumer company Amaani has secured $5 million in Series A funding for its Middle Eastern beauty brand, AÏZA, as part of an expansion plan across the GCC region. The funding, led by BECO Capital and joined by Homegrown Ventures and Peak XV's Surge, brings Amaani's total funding to $8 million. Founded in 2023 by Shubham Poddar, Amaani creates consumer brands inspired by the ingredients, rituals, and culture of the Arab world.
The first AÏZA product, a skincare and haircare line, launched in December 2024 and quickly gained popularity in the UAE. Amaani will use the funds to expand AÏZA in Saudi Arabia, Kuwait, and Qatar, with Ulta Beauty locations in Jeddah and Riyadh set to carry the brand's debut in September. The company emphasizes its combination of regional roots with a digital-first approach, backed by technology and AI, to create original products and execute with discipline in the traditionally brand-led beauty category.
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