World Vegetarian Day: Consumers increasingly questioning meat consumption
Many people in Germany eat less meat, but do not want to give it up completely. What current figures reveal about the trend towards more conscious consumption and meat substitutes.
A study by YouGov and the SINUS-Institut has found that while fewer German households are buying meat and sausage, those who do are purchasing larger quantities. The trend is shifting towards a more conscious approach to meat consumption, rather than a complete abandonment of it. As of July this year, 93% of households had bought meat or poultry, a 2% decrease from 2022, but the quantity purchased had increased by 3%.
Meanwhile, the market for meat substitutes is growing, with 35% of households buying such products in 2026, and sales of "other meat substitute products" like tofu and falafel rising by 38%.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
