Stronger GTA-private sector partnership needed to grow tourism – GHATOF

The Ghana Tourism Federation (GHATOF) has called for enhanced cooperation between the Ghana Tourism Authority (GTA) and private-sector tourism associations to foster a more cohesive, competitive, and sustainable tourism sector. GHATOF President Seth Ocran emphasized that while proper regulation is crucial, it must be supplemented with ongoing dialogue, consultation, and collaboration with businesses within the tourism and hospitality industry.

Speaking on World Tourism Day 2026, Ocran urged the GTA to strengthen its ties with private-sector tourism trade associations. He stressed that a robust relationship between regulators and the organized private sector would contribute to a more coordinated, competitive, and sustainable tourism economy. Ocran further urged stakeholders to shift from working in isolation to focusing on areas where collective efforts could yield greater outcomes.

He challenged the community to ask what can be accomplished together that no single entity can achieve alone. Collaboration, according to Ocran, could aid in developing industry talent, effectively promoting Ghana, embracing technology, and fortifying the tourism sector. The federation's message comes as Ghana commemorated World Tourism Day 2026 under the theme, "Digital Agenda and Artificial Intelligence to Redesign Tourism."