Trump Company Files Trademark for White House's 'Trump TV'
Records show the application was filed by DTTM Operations LLC, the entity that manages trademarks associated with the Trump brand.
A federal trademark application has been filed by the Trump Organization for the name "TRUMP TV," just after the White House launched a 24-hour streaming channel under the same name. The Trump Organization's move could impact how the federal government utilizes the channel's branding and may necessitate a licensing agreement between the two entities.
The U.S. Patent and Trademark Office records indicate the application was submitted by DTTM Operations LLC, the trademark management entity for the Trump brand. Trademark attorney Josh Gerben highlighted that this situation may be unprecedented in U.S. history, as it appears to be the first instance of such a filing. The application seeks trademark protection for "TRUMP TV" across television broadcasting, streaming services, mobile applications, and news programming, with content focusing on politics, business, current events, and international affairs.
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