Trump Company Files Trademark for White House's 'Trump TV'
Records show the application was filed by DTTM Operations LLC, the entity that manages trademarks associated with the Trump brand.
In a surprising move, President Donald Trump's private company, DTTM Operations LLC, has filed a federal trademark application for the name "TRUMP TV" just three days after the White House launched a 24-hour streaming channel under the same brand. This unprecedented situation could potentially lead to a licensing arrangement between the federal government and the Trump Organization, as the trademark application seeks protection for the name across television broadcasting, streaming services, mobile applications, and news programming.
The filing comes amid a tense standoff between the White House and major news organizations, with the administration barring CNN, MSNBC, and Politico reporters from the White House grounds due to their reporting of "fake news."
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