M’Kido: YouTube Gives African Artistes a Global Voice
Tosin Clegg YouTube has been instrumental to the growth of content creators across Africa and the world. From short-form to long-form videos, the platform has opened up significant revenue opportunities
YouTube has been instrumental in the growth of content creators across Africa and the world, providing significant revenue opportunities for entertainment creators in various industries. Anglophone and Francophone artiste Amosun Adekunle, known as M’Kido, has greatly benefited from the platform, boasting over 166,000 subscribers. M’Kido's music, which blends multiple languages, has allowed him to reach a wider audience worldwide through YouTube.
M’Kido emphasizes the importance of YouTube in expanding his reach beyond borders, enabling him to share his music with diverse audiences in Nigeria and internationally. He believes the platform serves as a global stage where he can introduce people to his culture, languages, journey, and vision as an African artiste. M’Kido views YouTube as more than just a platform for music; it is a means to build relationships with new audiences.
The artiste believes YouTube has transformed the way Nigerian artists promote and release music, moving away from traditional eras relying on radio, television, and physical media. He notes that while these platforms remain important, YouTube has made it possible for independent or emerging artists to directly connect with a global audience.
M’Kido particularly highlights the accessibility YouTube provides, allowing African artists to tell their stories, promote their music, and build communities around their work instantly.
As M’Kido looks to the future, he sees YouTube becoming even more crucial in bringing African music and stories to the world. He recognizes the rich tapestry of cultures, languages, and sounds across Africa that still need to be discovered. M’Kido envisions YouTube as a bridge connecting these diverse elements, helping global audiences appreciate African music without losing its unique identity.
His aspiration is to see Nigerian and African music become truly global while retaining the distinctive characteristics that make it African. For M’Kido, the future lies not just in exporting music from Africa but in sharing the stories, creativity, and identity that define African culture.
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