Gachagua says Kenya is under-marketing attractions, commits to unlock more tourism revenue

Former Deputy President Rigathi Gachagua has criticised Kenya for not marketing its tourism attractions properly, claiming the country could generate more revenue and create millions of jobs by better promoting its tourism potential. Speaking in Dallas, Texas, Gachagua stated that 2.5 million tourists visiting Kenya is underperformance given the country's vast natural attractions.

He highlighted the Maasai Mara, wildebeest migration, beaches on the North Coast and in Watamu, elephants in Mount Kenya and lions in Amboseli as potential tourist attractions that need more promotion. Gachagua emphasized that Kenya should leverage these assets to boost its tourism revenue and create employment opportunities for the youth.

He welcomed a proposal aiming to create six million jobs, stating it addresses one of the country's most critical challenges. Gachagua urged for increased international marketing efforts to showcase Kenya's natural attractions to potential tourists worldwide. His comments during the US tour underscore the need to tackle unemployment and drug addiction among young people in Kenya.