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Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.

The AI data platform startup’s first college athletics sponsorship puts its brand on national television, and brings it back to the university where it started.

Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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