Apple @ Work: The enterprise needs to kill the SSO tax, and it’s an opportunity for Apple

The enterprise and Apple have a shared problem with Single Sign-On (SSO) pricing models, says a new report. The SSO tax, as it's being called, is a backward pricing model in enterprise software where SSO is often locked behind expensive tiers, forcing companies to either pay more for the feature or risk using weak passwords. This situation has predictable consequences: companies often skip SSO altogether, weak passwords become the norm, and hackers benefit from the resulting security vulnerabilities.

The report suggests that Apple could seize an opportunity to disrupt this trend. With its Unified Platform, Mosyle, the report argues, companies could seamlessly and automatically deploy, manage, and protect Apple devices at work, all at an affordable cost. Over 45,000 organizations already use Mosyle to ensure their millions of Apple devices are work-ready.

The report suggests that Apple could acquire Mosyle and integrate its SSO capabilities into its existing ecosystem. This move could not only solve the SSO tax issue but also provide Apple with a new revenue stream. The report concludes that it's time for the enterprise to kill the SSO tax and for Apple to take the lead in this change.