World Cup brand deals score David Beckham £39m payout
David Beckham has taken a £38.9m payout from his personal business empire after World Cup brand deals drove record income for the former English football captain. DRJB Holdings, the company which represents Beckham’s business activities, posted a 20 per cent uplift in revenue to $110.5m (£84m) in 2025, as profit nearly doubled to $66m (£50m). [...]
David Beckham's personal business empire, DRJB Holdings, recorded a staggering £38.9m payout from lucrative World Cup brand deals, which propelled the former football captain to new heights of success. In 2025, the company's revenue surged by 20%, reaching a remarkable $110.5m (£84m), with profits nearly doubling to $66m (£50m). Beckham's strategic partnerships during the FIFA World Cup, including those with McDonald’s, PepsiCo Lay’s, and Verizon, played a crucial role in driving this impressive growth.
The former Manchester United star's association with Bank of America, which he has held for multiple years, also contributed to the company's financial success. As the long-term ambassador for the bank's 'Sports with Us' program, Beckham actively promoted the initiative at the World Cup and beyond. In addition to these high-profile partnerships, Beckham continued his work with Stella Artois, starring in a campaign with actor Theo James to promote Netflix's hit series, The Gentlemen.
DRJB Holdings' financial performance was further bolstered by Beckham's numerous achievements, such as his star on the Hollywood Walk of Fame and his knighthood for services to sport and charity. New York-based media company Authentic Brands Group acquired a controlling stake in DRJB Holdings in 2022 for approximately £200m. Authentic Brands Group CEO Corey Salter praised Beckham's status as one of the world's most powerful global brands, crediting the strong and highly effective team within Authentic for driving the company's profitability through 2026 and beyond.
Beckham also co-owns US football club Inter Miami CF, which recently opened a state-of-the-art 26,700-seat stadium in Miami Freedom Park. Beckham's wife, Victoria, the former Spice Girl, showcased her business acumen this month as her company recorded its first pre-tax profit. In a separate development, Beckham is owed £350,000 by luxury department store Harvey Nichols, following its acquisition of the business from administration by Mike Ashley's Frasers Group.
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