Spotify Announces Partnership With Paramount for 2026 VMAs
"Spotify is uniquely positioned to help us extend the show’s reach beyond the live event,” Paramount executive Lee Sears said in a statement.
Spotify and Paramount have teamed up to be the official music and video partners for the 2026 MTV Video Music Awards (VMAs), scheduled to air on Sunday, Sept. 27. From Friday onward, Spotify unveils a curated collection of VMAs performances dating back more than four decades. For the first time, fans will have access to VMAs video content directly on the Spotify platform, combining decades of iconic performances with this year's nominees and select 2026 VMAs performances.
The partnership extends the VMAs experience through a dedicated on-platform destination on Spotify, accessible through mobile, desktop, web, and TV. Fans can explore a curated collection of legendary performances spanning decades, the official MTV VMAs video playlist, and carefully selected video and editorial content focusing on nominees across various categories.
Following the live show, select performances from this year's event will become available on Spotify, allowing viewers worldwide to relive the night's highlights. Broader marketing efforts include live social capture from the red carpet, giving fans a behind-the-scenes look at their favorite artists. The collaboration will also feature a Nirvana Video Vanguard 2026 hub, curated podcast conversations with this year's nominees, and more.
To access the VMAs destination on Spotify, mobile users can locate "VMAs 2026" on the home page or simply search "VMAs."
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
