Microsoft quietly ending ‘Copilot+ PC’ branding for Windows laptops

Microsoft appears to be discontinuing the "Copilot+ PC" branding for its Windows laptops, according to recent reports. The decision comes after years of promoting the branding, with executives from Microsoft and Qualcomm speaking to Windows Central about the absence of "Copilot+ PC" branding on recent Surface machines. While it has not been officially confirmed, Brett Ostrum, Surface Chief Virtual Product, indirectly confirmed the end of the branding by stating that the latest Surface machines still meet the previous requirements for "Copilot+ devices."

The company maintains its focus on AI on the edge and hybrid solutions, but the branding has become less meaningful to consumers due to backlash over the Recall feature, which was a key component of the Copilot+ PC concept. This development follows a similar push by Nvidia with its RTX Spark push, which has not mentioned Copilot+ PC branding.

The only remaining question is whether the Copilot Key, a physical button designed to activate Copilot features, will also be phased out.