Marvel Studios releases "Silence Your Phones" promo for all the good that'll do
The superhero-festooned promo will screen before showings of Avengers Endgame: Encore .
Marvel Studios has released a promotional spot ahead of the encore screening of Avengers: Endgame, urging moviegoers to silence their phones. The advertisement, featuring a roster of Marvel superheroes, showcases the cast's irritation when a ringing cellphone disrupts their theatrical experience. The message, in all caps, declares, "PLEASE SILENCE YOUR PHONES," despite the well-known fact that phone behavior cannot be controlled through polite requests.
The promo, which lasts only moments, appears to provide an excuse for audiences to pull out their phones and record or take photos of the scene. Despite the visual appeal of seeing beloved characters on the big screen, the presence of phones detracts from the immersive experience. The promo suggests merely silencing phones rather than prohibiting them altogether, as the root cause of the issue lies with individuals persistently pulling out their devices during darkened public events.
Critics have given Marvel's attempt to address phone use in theaters a low rating, assigning it a "D" for Doomsday.
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