MapQuest GM goes where his app says: Lake Ontario

MapQuest's general manager, Doug Berger, visited Lake Ontario on Thursday, drawn by the company's role in the controversy surrounding the body of water's name change to "Lake America." Berger, a Texan conference attendee in Toronto, wanted to mark the moment and make a statement by keeping Lake Ontario as the name, even as competitors like Google and Apple adopted the new name in the U.S. and retained the old name in Canada.

The company's decision to resist the change, made two days after the executive order, resonated with customers, leading to a surge in new users and positive feedback. Berger emphasized the importance of geography discussions in the company's daily operations and the unique position MapQuest holds among tech giants, thanks to its nimble team and independence.