IKEA Konstrunda collection offers 'affordable art' for all
IKEA has launched a new collection worldwide that explores a less familiar approach to home decor. For the new Konstrunda collection, seven creators came together to produce 18 distinctive art pieces, suggesting how art can be used to style everyday living spaces at affordable prices. Karin Gustavsson, creative director for the collection that was unveiled earlier this month, said the project is…
IKEA has introduced a fresh global collection called Konstrunda, showcasing a unique perspective on home decor. This collection features 18 artistic pieces, each crafted by a different creator, all designed to make art accessible for everyday living.
Karin Gustavsson, the collection's creative director, explained that the project is about democratizing art by offering pieces at comparatively lower prices, ranging from 29,900 won ($21.50) to 349,000 won. Gustavsson emphasized that affordability was a crucial factor in the collection, and she granted the artists significant creative freedom to express their ideas.
As the leader for Range Identity at IKEA Sweden, Gustavsson stressed the importance of preserving each artist's unique spirit and ideas. She ensured that the artists understood IKEA's ethos, even though the scale of the works and various factors differed from their usual projects. Gustavsson highlighted that affordability played a vital role in the selection process.
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- IKEA Konstrunda collection offers 'affordable art' for all koreatimes.co.kr
