IKEA Konstrunda collection offers 'affordable art' for all
IKEA has launched a new collection worldwide that explores a less familiar approach to home decor. For the new Konstrunda collection, seven creators came together to produce 18 distinctive art pieces, suggesting how art can be used to style everyday living spaces at affordable prices. Karin Gustavsson, creative director for the collection that was unveiled earlier this month, said the project is…
IKEA has introduced a new worldwide collection called Konstrunda, showcasing seven creators' unique art pieces designed to enhance everyday living spaces affordably. Creative director Karin Gustavsson unveiled the project this month, highlighting its mission to democratize art through accessible pricing. The 18 distinctive pieces range in price from 29,900 won ($21.50) to 349,000 won, ensuring a broad selection of options for customers.
To achieve affordability, the collection's creators were given substantial creative freedom, while IKEA's Sweden Range Identity leader, Gustavsson, emphasized the importance of preserving each artist's spirit and ideas. Gustavsson stressed that selecting artists who understand IKEA's ethos was crucial, even though the creative process involved working on a different scale with affordability as a primary consideration.
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- IKEA Konstrunda collection offers 'affordable art' for all koreatimes.co.kr
