Higher prices are just making iPhones more desirable in India
Far from hurting sales, raising iPhone prices has brought Apple growing market share in India, at least for now, and at least while it also has installment plans. Deirdre O'Brien (left) and Tim Cook open Apple BKC, the first Apple Store in India, back in 2023 (Source: Apple) Analysts have predictably yet plausibly argued that higher iPhone prices and no base iPhone 18 would hit Apple's bottom…
<report>Higher prices are just making iPhones more desirable in India</report>
Analysts have long predicted that Apple's decision to raise iPhone prices would negatively impact its bottom line in India. However, a new CNBC report suggests that this may not be the case. In fact, the iPhone 18 Pro is reportedly seeing almost 20% more demand in the country compared to the iPhone 17 Pro. This surge in demand has led to Apple's volume market share reaching 10% in 2026, marking the first time the company has reached double digits in a single calendar year.
This growth is attributed to the availability of installment plans, which have made the higher-priced iPhones more accessible to Indian consumers.
Brief written by urgent.news from AppleInsider's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
