Adobe’s next platform for Creative Cloud? Your AI assistant

Adobe is preparing for an AI-driven future where users interact with its software through AI assistants instead of directly accessing applications. It's doing so through expanded integrations with Anthropic's Claude and Google's Gemini. The Claude integration now features 80 tools across Creative Cloud apps like Photoshop, Premiere, Express, and Lightroom, up from the initial 50 at launch in April.

Users can now perform tasks like retouching images or resizing videos for social media using text prompts. Additionally, Adobe has introduced interactive editing tools in Claude, offering greater control over Express and Acrobat files. These tools allow users to edit text, reorder pages, and add comments in Acrobat, and customize fonts, colors, and more in Express.

Keith Kirkpatrick, research director at The Futurum Group, notes that these integrations can broaden access to Adobe's software among users who may not have fully mastered its tools, reducing the learning curve and speeding up the process from idea to output. Professional designers will also be freed up to focus on refining ideas rather than ideation and refinement.

Adobe's strategy is to make Creative Cloud applications available within leading AI assistant tools, including integrations with OpenAI's ChatGPT and Salesforce's Slackbot. Deepti Pradeep, Adobe's senior director of agentic AI, sees AI assistants as a way for customers to access Adobe's tools, rather than a replacement for its applications.

She believes Adobe will be valuable in every moment the user is in. Adobe also plans to extend interactive editor controls to more apps, but will focus on streamlined interfaces while keeping complex functionality in the core applications.