Why some music videos cost over $100,000 — TG Omori

TG Omori, the Nigerian music video director, has disclosed that some of his projects have cost over $100,000 to produce. During an interview on the Afropolitan podcast, Omori discussed how production costs depend largely on the concept and location of the shoot. He explained that video directors are often hesitant to reveal budgets, as it could discourage potential collaborators or undervalue the creative work involved.

Omori noted that music videos shot in the United States, particularly in cities like Las Vegas and Los Angeles, tend to be more expensive due to additional production costs such as insurance and labor. These international productions can easily surpass the $100,000 mark, with payments often made in dollars. However, Omori highlighted that producing in Nigeria could be more profitable, as local artisans often offer quality work at relatively lower costs.

He emphasized that while working with local talent may require more supervision, the investment could yield significant returns, especially when the production is done domestically.