Why is Woodside sponsoring Fremantle’s AFL team – and will the climate crisis shift the relationship?
Dockers supporters cannot buy a barrel of Woodside oil – but the fossil fuel company hopes to buy into fans’ loyalty Follow our Australia news live blog for latest updates Get our breaking news email , free app or daily news podcast When an oil and gas company buys logo space on an AFL jersey, it isn’t trying to convince fans to buy its products. Fremantle Dockers supporters cannot, for example,…
Woodside Energy has a sponsorship deal with the Fremantle Dockers AFL team. The company's logo appears on the team's jersey, but supporters cannot purchase Woodside's products, such as oil or liquefied natural gas, at a local service station.
The purpose of the sponsorship is not to directly sell products to fans, but rather to build brand loyalty and awareness among supporters.
The reports do not provide further information on the potential impact of the climate crisis on the relationship between Woodside and the Fremantle Dockers.
Brief written by urgent.news from The Guardian, The Guardian Australia — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.
