Urban Brew Summit brings global coffee brands under one roof at The Mills

The Urban Brew Summit recently made its debut at The Mills, uniting an impressive array of over 50 renowned coffee brands hailing from Japan and Hong Kong. This event proved to be a caffeine lover’s dream come true, offering a diverse range of offerings that cater to coffee enthusiasts.

The Overseas Coffee Experience Zone, a highlight of the summit, showcased an exclusive selection of 11 independent roasters and specialty coffee spots from across Japan. These artisans, representing locations such as Tokyo, Kyoto, Okinawa’s Iriomote Island, Hayama in Kanagawa, Yokohama, and Kanazawa, traveled to Tsuen Wan to showcase their signature brews.

While coffee was undoubtedly the star attraction, the event also provided a plethora of other activities to keep attendees engaged. Over 40 popular specialty cafes, bakeries, and pastry makers were present at the festival, offering their delectable treats to visitors at no cost. Notable establishments such as Manteigaria, Wave Patisserie, and Soul Coffee & Matcha by IDFC were all part of this flavorful experience.

The festival also included a vinyl music experience, featuring a time-limited pop-up by Basement X. Visitors could enjoy live music, ranging from jazz to R&B, and even purchase selected records. The market and pop-up store at the Urban Brew Summit were free to enter, providing an additional attraction for attendees.

The basic ticket for the event was priced at $220 and included three 80-ml coffee tastings, a dedicated tasting cup, as well as a sticker pack of Japanese coffee brands and a lucky bag containing various coffee-related items. For those looking for a more comprehensive experience, an early-bird package of $350 was available, offering all the benefits of the basic ticket, along with additional perks such as a Dark Arts Coffee t-shirt and one of several coffee-related prizes.

The Urban Brew Summit took place from September 24 to 27 and from October 1 to 4, across Mills 4 and 6 in The Mills. Attendees were encouraged to stay informed by signing up for the free Time Out Hong Kong newsletter to receive the latest updates on the city's happenings.