The Luckiest targets 50% stakeholder returns with GH₵5 million jackpot as Season 4 launches

The Luckiest, a seasonal game initiative run in collaboration with the National Lottery Authority (NLA) – Caritas Lottery, kicked off its fourth season in Accra, making a significant promise to donate back to the public and acknowledge loyalty. The Grand Prize for Season 4 was announced as GH₵5 million, poised to become the largest reward in the game's history.

In addition to the jackpot, participants will stand a chance to win electronic devices like TVs, fridges, and other prizes throughout the campaign. Dennis Adutwum, CEO of The Luckiest, unveiled that the game would extend its reach to 100 communities across the country, with promotional activities planned in everyday locations where Ghanaians reside and work, including washrooms, restaurants, hospitals, and corporate offices.

Tickets for the draw come in denominations ranging from GH₵1 to GH₵5,000 and can be bought via the short code *712#. Following the transaction, players will receive a confirmation message from their telecom provider, followed by a separate notification from The Luckiest containing the ticket amount, ticket number, and the assigned community.

Purchases in multiples of GH₵100 will make participants eligible for corresponding gifts from October 10. For instance, a player who invests GH₵1,000 would earn ten opportunities to redeem gifts. The game also features a sharing function enabling players to share ticket codes with friends and family, facilitating collective wins when a ticket is successful.

The season is planned to run from October 3 to December 19, 2026. Tickets purchased from GH₵100 or more from October 10 will qualify participants to redeem gifts. The organizers highlighted responsible gaming, restricting participation to individuals aged 18 and above. In line with its commitment to social impact, The Luckiest has pledged to allocate 50% of its profits towards community rewards and social initiatives.

Angela Bamford, Corporate Social Responsibility Lead for The Luckiest Africa, stated that the company aims to dedicate 50% of its earnings to stakeholders, focusing on long-lasting community benefits. Previous support was limited to donations, but now, the company is structuring its social investments around projects that can generate sustainable impacts.

The 2026 CSR program will focus on education, sanitation, public health, agriculture, vocational training, and emergency services. In education, The Luckiest plans to introduce scholarships for university students to cover tuition and accommodation costs. The company also intends to construct a community learning facility equipped with computer desks, running water, and other facilities to support digital learning and studying after dark.

Bamford emphasized that this shift aims to create measurable and reusable community assets instead of relying solely on short-term donations. With GH₵5 million at stake and half of the earnings committed to community development, The Luckiest asserts that Season 4 is about more than just luck, but also about shared growth and impact.