Square Empowers Sellers to Control Presence Across Apple Apps

Square sellers can now manage their presence across Apple Maps, Siri AI, Apple Wallet and other Apple apps through their Square Dashboard, the company announced in a press release on Sept. 24, 2024. This new integration with Apple Business allows sellers of all sizes in all eight of Square’s supported regions to enhance their brand presence on Apple Maps, automatically sync key business details, and provide action links for customers.

Morgan Kuntze, global partnership lead at Square's parent company Block, emphasized the importance of this integration, stating that "the survival and success of local businesses hinges on whether customers can find them, and today, more of that discovery happens through Apple Maps." This move follows Square’s July announcement of integrations with ChatGPT and Claude to help merchants get discovered and transact via AI-powered conversations, as well as its partnership with Amazon to extend AI-powered discovery to voice commerce through Alexa+.