#SHOWBIZ: From swimmer to hitmaker: How Malaysia's Chern Xin navigates the global music scene
SHE has made a drastic, yet completely understandable, pivot in her life — and she has no regrets.
Malaysia’s Liew Chern Xin, a competitive swimmer turned successful music marketer, has made a dramatic career change and credits discipline from her swimming days for her success. Born in Subang Jaya, Chern Xin built her life around pressure and performance as a swimmer, but admits she never loved the sport. She moved to the US for university and pivoted to pop culture during the Covid-19 pandemic lockdown, eventually landing a digital marketing role at Atlantic Records.
This is where Chern Xin utilizes her athletic background along with her passion for music, leading high-profile campaigns for artists like Bruno Mars, Charli XCX, and Miley Cyrus. Chern Xin, who has already achieved her dream by being part of Bruno Mars' hit album rollout, aspires to collaborate with Olivia Rodrigo in the future.
While she’s based in the US, she still keeps ties to Malaysia, having interned at Warner Music Malaysia during her college years.
Written by urgent.news from New Straits Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
