Pine Labs, Google Cloud Collaborate To Boost Agentic Commerce For Indian Merchants
Mumbai: Pine Labs announced on 24 September 2026, a collaboration with Google Cloud to advance agentic commerce in India. This partnership focuses on providing AI-driven solutions to a wide range of Indian merchants, from established enterprises to growing, tech-first businesses. Agentic AI for Merchants AI agents are designed to discover products, compare options, and complete purchases for…
Mumbai: Pine Labs and Google Cloud have announced a partnership to bolster agentic commerce for Indian merchants, with the collaboration unveiled on 24 September 2026. Agentic AI agents, powered by Google's Gemini technology, will assist merchants in discovering products, comparing options, and completing purchases. The partnership aims to create a unified ecosystem for merchant operations, engagement, and payments infrastructure.
Pine Labs will offer an AI ads agent to enable small and medium-sized businesses to democratize marketing across platforms like Google Search, YouTube, and Pine Labs' point-of-sale devices. The collaboration addresses barriers such as discoverability, scalability, payment processing, and governance for SMBs. Pine Labs' P3P will provide a real-time, compliant payment layer for agentic transactions, initially supporting UPI and expanding to other payment methods.
Grantex will ensure auditable transactions complying with India's financial regulations. Pine Labs CEO B. Amrish Rau emphasized the initiative's goal to enable India's 60 million small businesses to participate in AI-driven buying from the outset. Google Cloud's Amit Kumar stated that the partnership will empower merchants using secure, real-time AI and analytics infrastructure.
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