No Carmen, no problem: Carmen’s Best continues to enjoy sweet success
The Carmen behind Carmen’s Best is now in the United States, and the brand’s founder is no longer part of its management team.
Manila, Philippines — Despite the founder of Carmen’s Best ice cream brand, Francisco "Paco" Magsaysay, residing in the United States, the brand has continued to thrive. Paco's only daughter, formerly known as the "Carmen of Carmen’s Best," now lives in the US as well. The brand’s success can be attributed to its solid foundation and ownership by Metro Pacific Agro Ventures, a subsidiary of wealthy businessman Manuel V. Pangilinan.
Pangilinan, who has a fondness for ice cream, acquired a majority stake in Carmen’s Best in 2022, leading to a more than 100 percent increase in sales. Paco acknowledged that the acquisition was both a blessing and a challenge, as it allowed the brand to expand and reach new heights, but also felt the loss of personal involvement in the day-to-day operations.
Despite no longer being directly involved in the business, Paco remains connected to Carmen’s Best through his book "Beyond the Scoop: The Carmen's Best Story," which offers insights for aspiring entrepreneurs and businesspeople.
Written by urgent.news from Philippine Star Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
