New IEC rules aim to combat misinformation ahead of elections

The Independent Electoral Commission (IEC) has introduced new rules within its Code of Conduct to combat misinformation and disinformation ahead of the upcoming municipal elections. These regulations, which were recently promulgated, impose strict obligations on political parties, candidates, and supporters. While the code does not explicitly prohibit the use of generative AI content, any such material must be clearly labeled as AI-generated.

This new legislation follows a meeting at the Gallagher Convention Centre in Johannesburg, where political parties and independent candidates pledged not to engage in activities that undermine peaceful, free, and fair elections. The IEC Chairperson, Mosotho Moepya, emphasized that contestants have a legal duty to verify the factual authenticity of any content they publish, share, or distribute.

Furthermore, there is a 36-hour correction mandate, requiring parties to issue a clear public retraction and correction within 36 hours of becoming aware of any false or misleading information. Lastly, if artificial intelligence is used to create campaign materials or paid advertisements, it must be explicitly labeled as such.

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