Consumption: Billion-euro business - how Henkel is growing thanks to its hair care division
The hair segment is growing faster than the rest of the consumer business of the group. Research and the new brand Olaplex are supposed to further strengthen Henkel. But competitors are catching up.
Henkel, a consumer goods and adhesives company, is researching how hair is damaged by brushing and how shampoos, conditioners, and treatments can prevent wear. The company's hair care division, which includes brands like Schauma, Schwarzkopf, and Syoss, is growing rapidly, with a 4.2% increase in sales in the first half of 2026.
Henkel has also acquired two hair care brands, Olaplex and Not Your Mother's, for over $1.5 billion. The company's growth in hair care is driven by trends such as longer hair and individualized hair care, with consumers willing to spend more on products. Rival L'Oréal also reported growth in its hair care business, with a 6.5% increase in sales in the first half of the year.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
