Google is testing Call for Me, which lets Gemini call businesses on behalf of users, initially for Pixel 11 users with a Gemini subscription in the US (Sarah Perez/TechCrunch)
With AI agents like Meta's Muse and Instinct now able to make calls on users' behalf, Google is now letting Gemini call businesses with a new feature called “Call for Me.”
Google is testing a new feature called "Call for Me" which allows its AI assistant, Gemini, to call businesses on behalf of users. This feature is initially available to Pixel 11 users in the US who have a Gemini subscription. According to TechCrunch, Gemini will be able to share personal information that users approve as part of the calls it makes, allowing it to take a broader set of actions.
The feature builds on previous AI-powered calling features, including Hold for Me and Direct My Call. With "Call for Me", Gemini can handle complex tasks such as calling a store to check product availability, making restaurant reservations, or rescheduling appointments. As reported by 9to5Google, users will see a live transcript of the conversation and can take over at any point. Gemini will introduce itself, navigate automated phone menus, wait on hold, and handle the conversation with the person on the other end.
The feature is currently an experiment and requires the use of the beta version of Google's Phone app for Android. According to Android Police, it uses the user's own personal phone number to make calls, which are dialed directly from the phone. XDA Developers notes that the feature may seem "dystopian" but could be genuinely useful for simple tasks.
Brief written by urgent.news from Techmeme, XDA Developers, Android Police, TechCrunch, 9to5Google — 5 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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