Fashion’s Latest Obsession: The Grocery Store
Gourmet grocers have become an unlikely marketing partner for fashion and beauty brands looking to deliver novelty and experience in a crowded marketing landscape. BoF marketing correspondent Haley Crawford joins Sheena Butler-Young to unpack what’s driving the trend — and where it risks becoming just another photo op.
We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.