Camilo Partners With a Coffee Giant in Latin America: ‘Coffee Is Always the Excuse to Come Together’
The announcement comes on Sept. 24, ahead of International Coffee Day.
Colombian singer Camilo has formed a partnership with coffee giant Starbucks in Latin America and the Caribbean, titled "My Coffee. My Ritual." This collaboration will see customers enjoy various activations inspired by Camilo's connection with coffee and music across participating markets. The partnership aims to celebrate personal rituals and bring people together through shared love for coffee, music, and each other.
Camilo shared his thoughts on coffee as a ritual that helps him stay present and connect with those around him. He expressed excitement about sharing this ritual with the wider community. Starbucks' senior vice president, Ricardo Arias-Nath, noted that coffee often becomes part of daily rituals while music elevates those moments and unites people.
The partnership will feature Camilo's "My Coffee. My Ritual." playlist, including tracks from his latest album, Para Cuando Sean Mayores, in participating Starbucks coffeehouses during special tastings in October.
As part of the collaboration, select customers in participating markets will have the chance to engage in curated Starbucks x Camilo experiences that celebrate Camilo's fan community, La Tribu. The singer visited Starbucks' global agronomy headquarters in Costa Rica, where he met coffee farmers and connected with Starbucks baristas.
Camilo, a six-time Latin Grammy winner, is one of the most successful Latin singer-songwriters of his generation, with hits like "Millones," "Baloncito Viejo," and "Vida de Rico" topping Latin Airplay charts.
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