Unlikely Seoul souvenir becomes next big trend on Japanese social media
A sleek cap featuring Seoul’s official logo has become an unlikely viral sensation in Japan, racking up millions of social media views and turning municipal merchandise into a sought-after fashion statement. A Japanese user posted a photo of themselves wearing the Seoul My Soul Belt Cap on Sept. 7. The post recorded 2.7 million views, 32,000 likes, 7,900 reposts and 9,300 bookmarks without any…
A cap featuring Seoul's official logo has become a viral sensation on Japanese social media, turning municipal merchandise into a sought-after fashion statement. The Seoul My Soul Belt Cap, released on September 3 through a collaboration between Seoul’s SEOUL MY SOUL city brand and traditional fashion brand ONGO, has garnered significant attention with over 2.7 million views, 32,000 likes, 7,900 reposts, and 9,300 bookmarks on a Japanese user's post.
This phenomenon highlights how local designs can transcend their intended market through social media, generating interest in Korea as well. Seoul's first Seoul Goods Top 10 ranking, released on Wednesday, revealed that consumers in their 20s are particularly drawn to these unique products.
Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
