Toronto tech conference Elevate rebrands to Nrth, has plans to expand

Toronto's renowned tech conference Elevate is undergoing a rebranding process, transforming into Nrth. The non-profit organization responsible for hosting the annual festival has decided to change its name in response to the significant evolution of the tech industry since the inception of Elevate a year ago. Organizers believe that the new name reflects the ongoing development and growth of the industry, aligning better with the evolving nature of the events.

The rebranding announcement was made at the opening ceremony of the conference, which took place on Wednesday evening. Notable speakers included former Toronto Raptor Kyle Lowry and "Dragon’s Den" star Arlene Dickinson, who were scheduled to address the attendees. Over the course of the next two days, representatives from several prominent companies were set to participate in the event.

These companies include Canadian artificial intelligence firm Cohere, social media platform Reddit, cryptocurrency business Coinbase, and geography tool MapQuest.

The decision to rebrand Elevate as Nrth was not only to update the name but also to signal the conference's intention to expand its reach and frequency. Organizers have announced plans to host more frequent events starting in 2027, indicating a commitment to maintaining a strong presence in the tech community and fostering continued innovation.