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The Rise, Fall and Rebirth of Morphe

After emerging from bankruptcy, the 2010s megabrand has quietly reshaped its makeup business for a new climate. To become a legacy label, it also needs to regain its place in the zeitgeist.

The Rise, Fall and Rebirth of Morphe

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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