The Luckiest launches 4th edition of annual promotion with nationwide activations

The Luckiest has launched its fourth annual promotion, promising residents across Ghana prizes, entertainment, and activations. The promotion kicks off on October 3, 2026, with gift redemption starting on October 10. It will reach its peak on December 19, 2026, with a grand finale.

Dennis Adutwum, Managing Director of The Luckiest Africa, announced that this year's promotion will span Ghana, visiting various communities where The Luckiest game has been popular. He urged participants to be cautious of fraudsters and emphasized that the promotion is open to those aged 18 and above.

To win a gift, participants must collectively purchase tickets worth GH¢100. The company promises a gift as long as the total ticket purchase amounts to up to 100 Ghana CDs. The company encourages participants to use the official platform by dialing *712# to buy tickets and offers a chance to win up to GH¢5 million in prizes.

Adutwum warned against fraudulent messages claiming participants have won prizes, urging them not to engage with such messages. Beyond the promotion, The Luckiest is enhancing its corporate social responsibility efforts, focusing on education. Angela Bamford, CSR Lead for The Luckiest Africa, explained that the company supports students through scholarships covering tuition and hostel fees, as well as providing tools and protective equipment for sanitation and security workers.

The CEO has committed to giving away half of the company's earnings back to stakeholders, with a notable CSR project being the Larabanga Learning and Empowerment Centre in the Savannah Region. This center is equipped with computers, desks, books, internet, running water, and solar power to help close the educational gap in the community. The launch concluded with a prize activation for guests, distributing items like televisions, irons, cups, refrigerators, and more to lucky winners.